Thursday, 31 December 2009

Tuesday, 29 December 2009

Thursday, 24 December 2009

  • Goodvertising: JetBlue's Flyer's Collection



    As I was very sleepily riding the Subway this morning, I noticed a strange series of ads on the opposite side of the train. They were posters advertising something called the "Mighty Flavor Ball and Flavor Packets" (pictured above), a product designed to endow your taste buds with all the natural and artificial flavors we're used to without providing any nourishment.

    My first thought was, "Jeez, people will sell anything." I mean, I mentioned I was sleepy, right?

    As it turns out, the Might Flavor Ball is one of 15 products belonging to JetBlue's new Flyer's Collection, a fake line of items designed to "help you cope with the other guys," according to the Facebook page. Basically, all of this is an ad campaign—a very, very cool one.

    The Flyer's Collection features a host of items poking fun at the airline's competitors, since the whole premise is that these are the items you need if you're not flying with JetBlue. There's a knee-compressor (to increase leg room), a sweater-suitcase (to get out of bogus baggage fees), an easy-listening collection featuring recordings of polite JetBlue employees (to block out snippy flight attendants), and many other entertaining options. I think my personal favorite is the Flight Eraser—a Men in Black-like device that will void your horrible travel experience from your consciousness.

    Kind of like the Expense-a-Steak campaign we covered in October, JetBlue's Flyer's Collection, although fake, is operating as if real. JetBlue has been paying town car drivers to distribute "gift guides" for the holidays, since 80 percent of town car traffic is airport-related, as reported in BrandWeek. The airline even set up a parody store in New York's Meatpacking District next to an Apple Store, where people can browse all of the fake items. And on the Facebook page, all of the products have prices and mouseover hot spots for extra details.

    In case I haven't made it clear, I love this campaign. It's hilarious and in-your-face, but at the same time very respectful, since JetBlue is making fun of the "other guys" as a group, not targeting one or two airlines in specific. It will be interesting to see whether this campaign, which runs through the end of the month, will benefit JetBlue's business.

    Do you like ad campaigns like this, or are they too much? And, even if you do like an ad campaign, is it going to affect your airline choices?

    Images via JetBlue Airways on Facebook

Tuesday, 22 December 2009

  • Gift Inflation? For a Merrier Christmas, Forget the Joneses



    DailyFinance has an article up with advice for the holiday season from a behavioral economist. According to this guy, the thing to avoid this Christmas—and all year, really—is gift inflation.

    Gift inflation? It's that phenomenon when you remember the awesome DVD box set your Aunt Mindy sent you last year, so you have to find something even better to get her this year, and so on, and the price tag increases, and the pressure rises, and nobody's really happy and/or merry.

    Party inflation is a similar threat—the economist actually came up with his theory while taking his children to a birthday party. Everything was so over the top (clowns, etc.), and the pressure was on for the other parents to throw even awesomer parties for their kids.

    But really, constantly one-upping people makes things bigger, not better. DailyFinance compared it to a movie theater where everyone in the front row stands up, so people in the second row follow suit, etc. By the end everyone is standing up—they're still watching the movie, but now their feet hurt.

    For me, the article reminded me of birthday parties in college. I don't know, maybe it's because we were all homesick and habitually exposed to cheap, unhealthy food, but for some reason planning elaborate birthday celebrations was the thing to do.

    You had to find a way to secretly bake a cake, pool your money for an awesome present, make dinner reservations, figure out everyone's schedule... ugh. By the time it was actually the lucky friend's birthday, everyone involved in the planning process hated their guts.

    I mean, maybe pizza and a birthday card would have been less stressful—and just as fun.

    Have you ever experienced gift or party inflation? What do you do to prevent a vicious cycle of one-upping?

    Image Source
  • Do You Trust Product Reviews?


    I've written a couple of posts about foolish spending habits lately, so maybe it's time I discuss something smart: product reviews.

    Whenever I'm buying—or just drooling over—anything tech-related, I always read a lot of reviews. I usually start at CNET.com, because they offer comprehensive evaluations without any overall bias (Mac vs. PC, etc.). Wired has some good stuff, too.

    Still, one type of review I almost never find helpful is the user-submitted review. I see these when browsing iPod accessories on Apple, ordering tights from the GAP, checking out restaurant listings, everything, and I want them to be helpful—they just never are. More Here...

shark

  • Visit shark's Dollarish Site
    • Member Since: 11/19/2009

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