As I was very sleepily riding the Subway this morning, I noticed a strange series of ads on the opposite side of the train. They were posters advertising something called the "Mighty Flavor Ball and Flavor Packets" (pictured above), a product designed to endow your taste buds with all the natural and artificial flavors we're used to without providing any nourishment.
My first thought was, "Jeez, people will sell anything." I mean, I mentioned I was sleepy, right?
As it turns out, the Might Flavor Ball is one of 15 products belonging to JetBlue's new Flyer's Collection, a fake line of items designed to "help you cope with the other guys," according to the
Facebook page. Basically, all of this is an ad campaign—a very, very cool one.

The Flyer's Collection features a host of items poking fun at the airline's competitors, since the whole premise is that these are the items you need if you're
not flying with JetBlue. There's a knee-compressor (to increase leg room), a sweater-suitcase (to get out of bogus baggage fees), an easy-listening collection featuring recordings of polite JetBlue employees (to block out snippy flight attendants), and many other entertaining options. I think my personal favorite is the Flight Eraser—a Men in Black-like device that will void your horrible travel experience from your consciousness.
Kind of like the
Expense-a-Steak campaign we covered in October, JetBlue's Flyer's Collection, although fake, is operating as if real. JetBlue has been paying town car drivers to distribute "gift guides" for the holidays, since 80 percent of town car traffic is airport-related, as
reported in BrandWeek. The airline even set up a parody store in New York's Meatpacking District next to an Apple Store, where people can browse all of the fake items. And on the Facebook page, all of the products have prices and mouseover hot spots for extra details.
In case I haven't made it clear, I love this campaign. It's hilarious and in-your-face, but at the same time very respectful, since JetBlue is making fun of the "other guys" as a group, not targeting one or two airlines in specific. It will be interesting to see whether this campaign, which runs through the end of the month, will benefit JetBlue's business.
Do you like ad campaigns like this, or are they too much? And, even if you do like an ad campaign, is it going to affect your airline choices?Images via
JetBlue Airways on Facebook